model wears hims clothes gray outfit

Yervant Youssef

Owner and founder of HimsTheLabel


HIMSTHELABEL was founded in 2022 by Yervant Youssef. With a natural sense of style and a passion for clothing, Yervant has always been on the lookout for that extra touch that sets a brand apart from the ordinary. Driven by his passion and vision, he chose to create his own label, aiming to offer unique and stylish clothes that exude both elegance and individuality.

five models posing with hims clothing

Empowering Fashion for All

At HIMSTHELABEL, our clothes are crafted by a team passionate about fashion and creativity. We celebrate diversity and individuality with designs that empower and inspire confidence. Our mission is to provide clothing that not only looks good but also makes you feel confident and empowered.